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HEALTH & FITNESS BUSINESS SUMMIT

FEBRUARY 26-28, 2021

Join us for the Health & Fitness Business Summit included with registration at Live Stream MANIA®. 3 days of laser-focused fitness business sessions exclusively dedicated to marketing, trends, sales, retention, social media, products, programming, finance and management lead by 25 top international thought leaders. The Health & Fitness Business Summit is the place for all the education, networking, and tools you need to set yourself apart from the competition and move your business into a more profitable future.

FRIDAY FEBRUARY 26

Friday Session 1:

9:00am-10:15am EST
8:00am-9:15am CST
6:00am-7:15am PST

The ongoing global pandemic has forever changed the landscape of the fitness industry. Pre-pandemic business models for reaching, engaging and retaining clients are no longer effective. In this session, learn from Ollie Bailey, founder of Gymcatch, how to effectively review your current business model and appropriate optimization for actionable plans to ensure success in the post-pandemic era.

 (LECTURE)     

The truth is that the world of fitness has changed & the demand from people who want to workout at home has increased. Do you have a plan to meet those demands, set up a virtual training studio, or a SYSTEM for providing extraordinary group training sessions via ZOOM? Learn how to establish yourself as a fitness professional in the world of virtual training. (LECTURE)

Friday Session 2:

10:35am-11:50am EST
9:35am-10:50am CST
7:35am – 8:50am PST

How do fitness professionals stand out and magnetically attract their ideal client in a highly saturated industry packed with millions of other fitpros? Learn how to easily fill your programs and build a waitlist of clients without spending big bucks on marketing and advertising. (LECTURE)

Learn the ins and outs of how to live stream your workouts. Whether you offer yoga, cardio, dance, or another program, online video is a valuable service to maintain your client relationships and grow memberships. Leave with essential recommendations on how to take your business to the next level. Live stream videos can provide additional revenue. So, what are you waiting for? (LECTURE)

Friday Session 3:

12:10pm-1:25pm EST
11:10am- 12:25pm CST
9:10am-10:25am PST

Slate Milk has reinvented chocolate milk for the modern athlete. Learn about the nutritional benefits that come from real milk products and how you and your clients can improve athletic performance by including this nutritional source in your diet. Join Manny Lubin, Co-creator of Slate Milk, and discuss the benefits of protein rich and lactose free healthy eating habits. (LECTURE)    

Virtual fitness is at an all time high and not going anywhere! The online culture keeps clients busy with exercise, but with little personal interaction and a lot of loneliness. Learn 5 strategies to disrupt this cycle and make a change in a world that desperately needs it. (LECTURE)

Friday Session 4:

2:25pm-3:40pm EST
1:25pm-2:40pm CST
11:25am-12:40pm PST

We will discuss how to think strategically for personal and professional success. We will revisit Stephen Covey’s 7 Habits of Highly Effective People as a framework, as well as other framing tools.This will encompass a modern day paradigm with the reality of constant change & the use of technology and social media. (LECTURE)

You get lots of followers on Social Media, but somehow it doesn’t translate into money in your bank account. Learn from 8 times No.1 International Bestselling Author 10 steps to a successful business, and walk away with a concrete plan and proven strategies. (LECTURE)
Session Type: Social Media

Friday Session 5:

4:00pm-5:15pm EST
3:00pm-4:15pm CST
1:00pm-2:15pm PST

The landscape of group fitness has been forever changed by the current world health crisis. Join these top MANIA presenters as they guide you through what lies ahead for group fitness. Take away invaluable solutions, answers to pressing questions, and effective solutions to set yourself up for success moving forward in the new normal for Group Ex. (LECTURE)

The landscape of the fitness industry has changed, and this is especially true for trainers who are new to conducting fitness content via streaming platforms. Knowing where and how to find the right tools is vital to your success. Join the professionals from AV NOW and discover which microphones, cameras, mixers & lighting are best suited for virtual instruction from your home or the gym. Virtual content creation is your thing, but making it look and sound great is ours! (LECTURE)

Friday Session 6:

5:35pm-6:50pm EST
4:35pm-5:50pm CST
2:35pm-3:50pm PST

Now, more than ever, a digital presence is vital to your success, but if your business isn’t growing, your marketing may need a makeover! Assess your current marketing and learn digital marketing strategies and practices of the most successful fitness brands to implement today to generate growth  and revenue. (LECTURE)

Delegation and automation can help you create a seamless online business life so you can focus on your leadership responsibilities. Find out what you should automate or delegate immediately in your online life. By eliminating these tasks, you gain time to focus on your vision, team, and goals. (LECTURE)

SATURDAY, FEBRUARY 27

Saturday Session 1:

9:00am-10:15am EST
8:00am-9:15am CST
6:00am-7:15am PST

How do you compete in today’s highly competitive fitness business landscape? The answer? Delivering outstanding customer service and an outstanding customer experience. Learn all the proper tactics and strategies to do this and crush the competition! It doesn’t matter if you are a studio owner, manager or instructor, this talk will be your gameplan to success! (LECTURE)

Bullet proof your business and differentiate yourself from the masses with this essential session. As the world embraces virtual training the opportunity has never been greater but nor has the competition. Learn how to differentiate yourself from large, well financed competitors, set your operation up for success and evolve your business to stay ahead of the crowd. (LECTURE)

Saturday Session 2:

10:35am-11:50am EST
9:35am-10:50am CST
7:35am – 8:50am PST

It is well documented that a 5% increase in client retention translates into an income increase of 25%, which is why a smart retention strategy is paramount to your success. In this session, learn how and where to successfully invest your time, effort and money to create an optimal client experience at the point of sale. Convert more potential clients into long term clients and leave with actionable plans and tips to advance your Personal Training business. (LECTURE)

This course will educate fitness professionals on the best ways to grow & sustain their fitness businesses using technology & digital media, which is important in these challenging times. This session will cover 5 key elements including livestream classes, social media, email newsletters, an optimized website & digital advertising campaigns.

Saturday Session 3:

12:10pm-1:25pm EST
11:10am-12:25pm CST
9:10am-10:25am PST

You started your business to make an impact in your community, but now you feel like you may never enjoy the fruits of your labor. It’s time to work smarter, NOT harder! Learn secrets on how to design your business with a fresh perspective to run profitably and enjoy more free time. (LECTURE)

Do you get frustrated with technology sometimes? “Online” may be the new norm. Learn quick tips to use technology to your advantage as you transition your business to virtual. Save time with apps and shortcuts, become more efficient, organized, work faster, smarter and get stuff done!  (LECTURE)

Saturday Session 4:

2:25pm-3:40pm EST
1:25pm-2:40pm CST
11:25am-12:40pm PST

Learn what’s in store for the Industry in 2021 from our panel of diverse and experienced fitness leaders. They will discuss what to expect for club & boutique owners and operators, program directors, instructors & trainers in this ever-changing industry. Take advantage of the coming trends to grow appropriately in your business and role. (LECTURE)  

Want an easy way to get online in fitness? Create a simple virtual group fitness studio. In this cutting-edge session, learn to combine your skills and talents to create a fun, thriving online community. The state of the industry has changed and savvy instructors and trainers will pivot with it. Get the details on the programs, technology, marketing and branding strategies to build your own wildly popular virtual group fitness studio.  (LECTURE)

Saturday Session 5:

4:00pm-5:15pm EST
3:00pm-4:15pm CST
1:00pm-2:15pm PST

How are popular fitness brands able to charge $30+ for a class and still have a waitlist? There may be a similar studio down the street doing the exact same thing, for less money, but they’re barely half-full? They have The IT Factor.  Join Lisa for this informative session & learn how to build an In-Demand brand. (LECTURE)

Come join social media gurus and fitness marketing experts as they explore ways to wade through the white noise of Digital and Social Media Marketing like our finest millennials. Discuss the dos and don’ts, myths and misconceptions, and learn how to use the diversity of Social Media for yourself, your business and your clients. (LECTURE)

Saturday Session 6:

5:35pm-6:50pm EST
4:35pm-5:50pm CST
2:35pm-3:50pm PST

Learn why fitness professionals have largely ignored teaching preschool children.  Why is it critical to start teaching exercise during the preschool years?  Find out the many benefits children reap from appropriate fitness programming. Discover the potential in this untapped market, wide open for fitness pros. (LECTURE)

The future is ONLINE. Learn simple broadcasting and production tricks and tips to improve your cueing for online fitness videos, instructor toolbox, and consumer experience. This lecture-based workshop is an exploration and examination of best practices and presentation skills for producing online and live streaming fitness video content.(LECTURE)

SUNDAY, FEBRUARY 28

Sunday Session 1:

9:00am-10:15am EST
8:00am-9:15am CST
6:00am-7:15am PST

Do you feel the fitness industry is saturated and you want to create a brand that stands apart from the masses? Courtney will guide you through a personality driver questionnaire highlighting your unique characteristics that separate you from your competitors. Moreover, unlock simple strategies to incorporate these unique selling points into your business brands. (LECTURE)

Do you want to train more people in less time and earn more income? Yes please! But without a signature class, dynamic cueing and coaching, or a sound price structure this great idea can quickly turn into a nightmare. Learn how to avoid these obstacles, and understand the EXACT blueprint Dane used (and still uses) to scale a small group training brand for a major health club. This session is perfect if you’re ready to take your training online, too! (LECTURE)

Sunday Session 2:

10:35am-11:50am EST
9:35am-10:50am CST
7:35am – 8:50am PST

Join Dr. Brookbush and learn about the “Top 10” tips for every professional looking to take the next steps towards building a business. This lecture will focus on how to grow from nothing, day to day tasks, ownership, and beyond. Bring your questions and discuss ways to develop ideas to start you on your way of constructing your business plans. (LECTURE)

As the world around us evolves and changes, we must adapt and look for opportunities to thrive with our business approach and models. Being a relevant and integral part of our member’s lives will distinguish the winners from the losers. Be a part of a discussion about the macro trends occurring world-wide, the challenges facing our industry in the near term and an exploration of how our present actions can play a significant role in our success not only today, but tomorrow. (LECTURE)

Sunday Session 3:

12:10pm-1:25pm EST
11:10am-12:25pm CST
9:10am-10:25am PST

Let’s FACE It Together™  Facial exercise and rehabilitation is designed to strengthen facial and neck muscles, increase oral/motor skills, facial expression, prolong the onset of disease and reduce signs of aging. This workshop will focus on the benefits of LFIT for special populations such as: Parkinson’s, Alzheimer’s, MS, stroke, paralysis, Bell’s Palsy and more.  Marketing tips also included! (LECTURE)

The need to increase revenue outside of club membership has become increasingly important.  Your programming can help raise revenue, increase referrals and raise retention.  Although we may have great ideas for programs, we don’t always execute the launch properly thus never reaching their full potential. The key component in effective programming is a strategic launch.  Discover the key elements in planning a successful launch to your club programs. (LECTURE)

Sunday Session 4:

2:25pm-3:40pm EST
1:25pm-2:40pm CST
11:25am-12:40pm PST

Small Group Training is growing rapidly and for good reason.  From a client’s standpoint it is fun, interactive, results driven and cost effective.  From a personal trainer’s standpoint, it is a great way to leverage time, increase income and ultimately help more people.  In this interactive session, learn how to create, market, sell and execute dynamic small group training that keeps clients coming back for more.  Explore tangible tips and tools that can be easily implemented for massive impact on your small group training.        (LECTURE)

Stuck in a rut? Unsure how to grow and expand your online presence during this new stage of business? This workshop can help you hone and own your niche and get invaluable tips and insights to help you better position yourself and your brand online. (LECTURE)

Sunday Session 5:

4:00pm-5:15pm EST
3:00pm-4:15pm CST
1:00pm-2:15pm PST

The landscape of the health and fitness industry has changed forever. There is now a greater need for solid online life coaches to lift us from this pandemic. Every trainer and teacher can be a top life coach with the right education, a solid structure and a talent for leadership. Join this session and learn about this amazing opportunity to increase both your impact and your income! (LECTURE)

Tired of staring at your phone trying to figure out what to post, getting stressed out, frustrated, and giving up? Learn to create engaging content and systems for automation and management. Leave with the knowledge to effectively manage your social media and free up time to spend on other aspects of your business. (LECTURE)